Exhibitor Info

Reasons to Exhibit:

Although most faculty presenters will be able to provide modifications, only you know best what works for your body / mind. YOGA, the Conference & Show encourages participants to select classes that include a variety of activity and reflection/meditation. We hope you find the following guidelines helpful.

• Over 9600 yoga, health and fitness aficionado’s in attendance
• Have face to face interactions with your best prospects
• Sell your or services on the spot
• Build Brand Awareness
• Network with the individuals and groups who influence and shape the yoga market
• Generate valuable leads
• Raise and align your organization with this mainstream population
• Excellent Value! Never before has it been so affordable to be a part of this phenomenal yoga culture and market
• Great Exposure! The 2007 event had 8500 yoga and health enthusiasts in one place for one weekend…and they were interested in doing business
• Media Coverage! Previous events have been covered by City TV, ONE, CBC, Rogers television, the Toronto Star and the Toronto Sun.

What your investment includes:

• Exhibit Space, including Pipe and Drape
• Storage from Thursday - Sunday
• 24 hr Show Floor Security
• 20 complimentary, three day, show floor passes
• One Conference – pending space available - pass
• Listing on theyogaconference.com web site with link; 8,500 viewings in April 2007
• Listing in the show guide: 10,000 distribution
• Discounted Advertising Rates

What you are required to bring:

• Carpeting
• Hydro – if required, approx. $125
• Telephone Lines – if required, approx. $800
• Signage
• Your products and Service

What we’ll be doing to maximize your exposure and to promote the show:

• Mass Media and promotional campaign including newspapers, radio, direct mail, magazine print, event listings and coupon distribution etc.

Align your company with the growing Yoga Community.

A 2004 Harris Poll study reported a 43% increase in yoga practitioners over a two year period. Consider how it has grown three years later. Over the past 10 years, yoga has grown from a niche market into main stream lifestyle:

• Americans spend $2.95 billion a year on yoga classes and products, including equipment, clothing, vacations and media (DVDs, videos, books and magazines).*
• 7.5% of U.S. adults, or 16.5 million people, practice yoga. In addition, almost one in seven non-practitioners, or about 25 million people, say they intend to try yoga within the next 12 months.*
  * Yoga Journal's Yoga in America" 2005 Market Study

Zone in on your target audience, this is your opportunity to be recognized as a leader and leading supplier to this exponentially growing market.

YOGA PILATES, Conference & Show brings together world renowned instructors and yoga aficionados. This is the optimal opportunity to market your products and services to a powerful, trend setting, influential and well-targeted audience, whose demographics include:

• Women/Men: 72.3%/27.7%
• Median Age: 36 – 45
• Post Secondary Education: 91%*
• Professional/Managerial: 60%*
• Average Household Income: $75,000 * 2005 Yoga Journal subscriber study

Further Benefits to being a Sponsor:

• Raise and align your organization with this mainstream population
• Reach thousands of individuals in your target market through our dynamic marketing campaign
• Sponsorship is tax deductible

  Media Impressions:	3,120,000	Web Site Viewings of home page:	42,000
  Web Site Viewings of Sponsor page:	3,500	Web Site Viewings of Exhibitor page:	8,500

Show and conference highlights from 2006 and 2007:

Although most faculty presenters will be able to provide modifications, only you know best what works for your body / mind. YOGA, the Conference & Show encourages participants to select classes that include a variety of activity and reflection/meditation. We hope you find the following guidelines helpful.

• 50 workshops and classes presented by world renowned teachers and speakers including Seane Corn, Rod Stryker, Swami Lalitananda, Jai Uttal, Gurmukh Kaur Khalsa- teacher to the stars and several others
• The “Yoga Garden”, located on the show floor, provided studios and local teachers an opportunity to present their phenomenal skills and talents
• Continuous demonstrations, seminars, key note addresses and book signings from world renowned yoga teachers and leaders
• A vegetarian café featured a variety of food vendors who catered to the Yoga market
• ‘ask a yogi expert’ hosted by the Ontario Federation of Yoga Teachers
• Trance Dance on Friday evening lead by Wade Imre Morissette – twin brother of Alanis Morissette
• Saturday evening, Grammy-nominated Jai Uttal performed live in concert

YOGA PILATES, Conference & Show marketing 2007:

Although most faculty presenters will be able to provide modifications, only you know best what works for your body / mind. YOGA PILATES, Conference & Show encourages participants to select classes that include a variety of activity and reflection/meditation. We hope you find the following guidelines helpful.

• 45,000 conference guides were distributed directly to yoga studios, teachers, previous attendees and exhibitors across Canada and through the border United States, sponsor logo and bio included
• 20,000 Postcards were also made available in lululemon stores across Canada and in Roots Stores across Ontario, with sponsor logo
• 10,000 Show Guides were distributed during the event, sponsor logo and bio included
• Eight banners distributed throughout the event with sponsor logo